RIAA chief: ISPs to start policing copyright by July 12
NEW YORK--The country's largest Internet service providers haven't given up on the idea of becoming copyright cops.
Last July, Comcast, Cablevision, Verizon, and Time Warner Cable and other bandwidth providers announced that they had agreed to adopt policies designed to discourage customers from illegally downloading music, movies and software. Since then, the ISPs have been very quiet about their antipiracy measures.
But during a panel discussion before a gathering of U.S. publishers here today, Cary Sherman, CEO of the Recording Industry Association of America, said most of the participating ISPs are on track to begin implementing the program by July 12.
Many copyright owners say this could become the most effective antipiracy program ever. Since ISPs are the Internet's gatekeepers, the theory is that network providers are in the best position to fight illegal file sharing. CNET broke the news last June that the RIAA and counterparts at the trade group for the big film studios, had managed to get the deal through--with the help of the White House.
Sherman told attendees of the Association of American Publishers' annual meeting, that planners had always said that setting up an antipiracy program like this could take a year. He told CNET following his panel that the process isn't as easy as turning on a switch. "Each ISP has to develop their infrastructure for automating the system,"
Sherman said. They need this "for establishing the database so they can keep track of repeat infringers
, so they know that this is the first notice or the third notice. Every ISP has to do it differently depending on the architecture of its particular network. Some are nearing completion and others are a little further from completion."
At that time, the accused customers will also be informed of the risks they incur if they don't stop pirating material. If the customer is flagged for pirating again, the ISP can then ratchet up the pressure. Participating ISPs can choose from a list of penalties, or what the RIAA calls "mitigation measures," which include throttling down the customer's connection speed and suspending Web access until the subscriber agrees to stop pirating. [...]
Full article: http://news.cnet.com/8301-31001_3-57397452-261/riaa-chief-isps-to-start-policing-copyright-by-july-12/
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